TELEMARKETING NOW A DAYS ITS PLAYING A VITAL ROLE IN OUR SOCIETY ..FIRSTLY I WOULD LIKE TO SAY THAT WHAT IS TELEMARKETING? Telemarketing (known as telesales in the UK and Ireland) is a method of direct marketing in which a salesperson solicits to prospective customers to buy products or services, either over the phone or through a subsequent face to face or Web conferencing appointment scheduled during the call.
Telemarketing is a great way to directly reach existing and potential customers, but it is also subject to additional rules and regulations due to a history of overly aggressive selling tactics and deceptive practices. Commercial telemarketers are regulated by federal and state laws that establish curfews, do-not-call lists, and other requirements aimed at protecting consumer privacy.
Telemarketing is regulated at the federal level by two statutes: The Telephone Consumer Protection Act of 1991 (TCPA) and the Telemarketing Sales Rule (TSR). The Federal Communications Commission (FCC) derives its regulatory authority from TCPA, while the Federal Trade Commission is responsible for enforcing TSR.
The following resources describe how to comply with telemarketing rules and regulations.
Telemarketing and Direct Marketing Fact Sheets
These informative fact sheets provide information on complying with a number of rules applying to telemarketers and direct marketers, including the Telemarketing Sales Rule and 900 Number Rule.
Telemarketing Sales Rule Compliance Guide
Describes the types of businesses and activities that are subject to the TSR and explains how to comply.
Unwanted Telephone Marketing Calls
This publication written mainly for consumers describes a telemarketer's responsibilities under FCC rules.
Telemarketing and Telephone Services
Legal guides to businesses about telemarketing their products, whether for business, charitable, or political reasons; do not call list; registering to access do not call list.
HISTORY OF TELEMARKETING
Many believe[by whom?] that in the 1950s, Dial America Marketing, Inc became the first company completely dedicated to inbound and outbound telephone sales and services. The company, spun off and sold by Time, Inc. magazine in 1976, became the largest provider of telephone sales and services to magazine publishing companies. The term telemarketing was first used extensively in the late 1970s to describe Bell System communications which related to new uses for the outbound WATS .
LAWS OF TELEMARKETING
Telemarketing is a great way to directly reach existing and potential customers, but it is also subject to additional rules and regulations due to a history of overly aggressive selling tactics and deceptive practices. Commercial telemarketers are regulated by federal and state laws that establish curfews, do-not-call lists, and other requirements aimed at protecting consumer privacy.
Telemarketing is regulated at the federal level by two statutes: The Telephone Consumer Protection Act of 1991 (TCPA) and the Telemarketing Sales Rule (TSR). The Federal Communications Commission (FCC) derives its regulatory authority from TCPA, while the Federal Trade Commission is responsible for enforcing TSR.
The following resources describe how to comply with telemarketing rules and regulations.
Telemarketing and Direct Marketing Fact Sheets
These informative fact sheets provide information on complying with a number of rules applying to telemarketers and direct marketers, including the Telemarketing Sales Rule and 900 Number Rule.
Telemarketing Sales Rule Compliance Guide
Describes the types of businesses and activities that are subject to the TSR and explains how to comply.
Unwanted Telephone Marketing Calls
This publication written mainly for consumers describes a telemarketer's responsibilities under FCC rules.
Legal guides to businesses about telemarketing their products, whether for business, charitable, or political reasons; do not call list; registering to access do not call list.
